The zeitgeist on the internet seems to be; SEO is dead, long live content.
Is this true? As SEO professionals ourselves, we thought it was time someone had a good look at the subject. After all, as the saying goes, just because you read it, does not mean it is necessarily true.
If we are to believe what is being written, the rise of social media, PR and real-time content have brought about the demise of successful SEO.
While we can see certain logic in this reasoning, we beg to differ. Working within the constantly fluctuating SEO environment has provided a very clear perspective on what is really happening.
Here's our take on it all:
Digital Media is everywhere. Millions of us are communicating with each other, with websites, with search engines. We're logged on at home, in the car, at work, on the move, while watching TV, engaging in sport, even sleeping! We are all logged-on and plugged in constantly, in one way or another, whether we realise it or not. Consider it; every time you do a search on Google, what happens?
You enter your search, press enter, see the results, choose a link and there is the information you were looking for. Simple? No, not simple at all. There is far more to it.
You enter your search results, but consider why you are entering a search string. Is it because of an advert you saw, something you heard, or read, or were sent? What influenced you to search in the first place? Why do you need your question answered? It is likely that whatever your search string is, you have been influenced in some way by some other type of digital media, which led you in turn to digital media for the answer.
Here's a really simple example of the force of digital media in action. Yesterday I was in a coffee shop and saw someone looking at their phone and exclaim, "Oh my God, the trailer for Thor 2! It's just been released!" Leaving the shop with my Latte, I immediately opened Twitter to see Thor was trending already. I clicked on the first link I came to which took me to Tumblr.
On Tumblr the newsfeed was full of Thor and Loki and their long hair! I scrolled for a few seconds looking for a link to the trailer, didn't find it so went straight to Google, entered my search string and bang, within one minute, before I'd had a single sip of Latte, I was watching the trailer of Thor 2.
Now it gets really interesting, and clever. While I was watching the trailer on YouTube I noticed less than 1000 people had viewed it. 'Cool!' I thought. And immediately shared it on Facebook, Twitter and Tumblr, making sure every one of my friends knew how new it was, all the time hoping I was one of the first to post in within my network.
OK, so you've had a little glimpse of 21st Century behaviour with digital media. Now, here's the science part...
When we look for something and the results come up, are they there because they are the best options for us, the most popular or the best promoted? Who knows? Does it matter?
The search engine bots know. They will pay attention to whatever is trending and behaving 'noisily' because the links shouting the loudest on the internet are in fact digital traces of human interaction and we all know, search bots love signs of human interaction. Hits mean prizes people.
So, is SEO alive and well and is it still important? You better believe it is.
You see, today, digital media has its very own currency - hits, views, shares and comments. As a result, everything we do on the internet has a significant digital cause and effect on every part we touch, click, like, post or share.
And there's your proof. SEO is not dead but very alive and more powerful than ever. The common mistake is the lack of understanding around what SEO really is. Once upon a time it was all about keywords on websites, PPC, banner adds, affiliates and links. Not anymore.
Today, SEO is all about dealing with the currency of the internet. That means creating content which attract hits; posting content which encourages sharing and commenting in a viral way; creating content people want to view.
Can you see the common theme here?
Content is king. Content is the currency real SEO professionals deal in and content is the currency which will give businesses the rankings and results they aspire to.
Here are some simple SEO content tips, just in case you still doubt the logic:
SEO is not dead, if anything, it has gone through rather an exciting metamorphosis.
Is this true? As SEO professionals ourselves, we thought it was time someone had a good look at the subject. After all, as the saying goes, just because you read it, does not mean it is necessarily true.
If we are to believe what is being written, the rise of social media, PR and real-time content have brought about the demise of successful SEO.
While we can see certain logic in this reasoning, we beg to differ. Working within the constantly fluctuating SEO environment has provided a very clear perspective on what is really happening.
Here's our take on it all:
Digital Media is everywhere. Millions of us are communicating with each other, with websites, with search engines. We're logged on at home, in the car, at work, on the move, while watching TV, engaging in sport, even sleeping! We are all logged-on and plugged in constantly, in one way or another, whether we realise it or not. Consider it; every time you do a search on Google, what happens?
You enter your search, press enter, see the results, choose a link and there is the information you were looking for. Simple? No, not simple at all. There is far more to it.
You enter your search results, but consider why you are entering a search string. Is it because of an advert you saw, something you heard, or read, or were sent? What influenced you to search in the first place? Why do you need your question answered? It is likely that whatever your search string is, you have been influenced in some way by some other type of digital media, which led you in turn to digital media for the answer.
Here's a really simple example of the force of digital media in action. Yesterday I was in a coffee shop and saw someone looking at their phone and exclaim, "Oh my God, the trailer for Thor 2! It's just been released!" Leaving the shop with my Latte, I immediately opened Twitter to see Thor was trending already. I clicked on the first link I came to which took me to Tumblr.
On Tumblr the newsfeed was full of Thor and Loki and their long hair! I scrolled for a few seconds looking for a link to the trailer, didn't find it so went straight to Google, entered my search string and bang, within one minute, before I'd had a single sip of Latte, I was watching the trailer of Thor 2.
Now it gets really interesting, and clever. While I was watching the trailer on YouTube I noticed less than 1000 people had viewed it. 'Cool!' I thought. And immediately shared it on Facebook, Twitter and Tumblr, making sure every one of my friends knew how new it was, all the time hoping I was one of the first to post in within my network.
OK, so you've had a little glimpse of 21st Century behaviour with digital media. Now, here's the science part...
When we look for something and the results come up, are they there because they are the best options for us, the most popular or the best promoted? Who knows? Does it matter?
The search engine bots know. They will pay attention to whatever is trending and behaving 'noisily' because the links shouting the loudest on the internet are in fact digital traces of human interaction and we all know, search bots love signs of human interaction. Hits mean prizes people.
So, is SEO alive and well and is it still important? You better believe it is.
You see, today, digital media has its very own currency - hits, views, shares and comments. As a result, everything we do on the internet has a significant digital cause and effect on every part we touch, click, like, post or share.
And there's your proof. SEO is not dead but very alive and more powerful than ever. The common mistake is the lack of understanding around what SEO really is. Once upon a time it was all about keywords on websites, PPC, banner adds, affiliates and links. Not anymore.
Today, SEO is all about dealing with the currency of the internet. That means creating content which attract hits; posting content which encourages sharing and commenting in a viral way; creating content people want to view.
Can you see the common theme here?
Content is king. Content is the currency real SEO professionals deal in and content is the currency which will give businesses the rankings and results they aspire to.
Here are some simple SEO content tips, just in case you still doubt the logic:
- Creating content which legitimately uses other key brand names makes that content extremely powerful in the eyes of a search bot. Have a look at this article again and you will see what we mean.
- Links to social networks allow you to tap straight into the content giants of the internet and have a direct benefit.
- Stick to what you know. Don't just build links, sites and profiles for the sake of it. Create your content with your own business and goals in mind. This will attract the right traffic, not just any traffic.
- Google + - are you still swithering about it? We think it's worth your investment. Google is offering rewards in terms for higher rankings for businesses which engage with the platform. Fair, not fair, who cares? If you are a business owner online, you need to take every advantage you can.
- One tweet gets indexed by a search engine faster than any other type of content. Get Tweeting! But make it relevant, and current and real.
- Tag yourself. Google now lets you are your picture and author your content giving you another way to promote yourself.
SEO is not dead, if anything, it has gone through rather an exciting metamorphosis.
Mr Anoop Krishnan is a managing director of Indazo.com - a award
winning SEO company specializing in a whole range of Internet Marketing
services and is also ranked the Number 1 Company for Search Engine
Optimisation with TOPSEOs in India. The company also offers a number of
other services to help businesses grow their online presence. You can
visit the website at http://www.Indazo.com
Article Source:
http://EzineArticles.com/?expert=Anoop_K_Krishnan
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