If you have a website and are interested in increasing visitor
traffic to it, chances are you've come across a term called "SEO" short
for "search engine optimization." You might find yourself wondering what
in the world SEO is. "Is it a programming language?" "Is it a marketing
tool?" "Does this involve me?" You might ask.
One of the reasons that Search Engine Optimization or SEO is sometimes hard to understand and define is that it can mean different things to different people. Further, the field of SEO is relatively new and it is not a standard area of study for school students (though for many, it certainly should be).
Another thing that makes SEO especially challenging (and exciting) is that it is a dynamic field that changes frequently. Despite the ongoing changes and updates that impact the world of SEO, there are still some long lasting aspects of the field that make understanding it a bit easier.
Search Engine Optimization describes a wide variety of practices used to help make websites fare better in the search engines. With literally millions of web pages to sort through in a matter of milliseconds, how do search engines like Google or Bing work to best rank websites following your search query? If I understood and could clearly explain every aspect of this I'd not only be very smart but also very rich... however I do understand a considerable amount about it, and that involves my work as an SEO.
While the process of SEO is multifaceted, some of the key practices involved in search engine optimization include the following:
As search engine rankings improve and website traffic increases, SEO-related maintenance work continues to be needed indefinitely. This SEO maintenance work includes things like:
Sometimes SEO also involves launching pay per click ad campaigns (also known as PPC ads) or Facebook ads. SEO can also include creating, optimizing and promoting online videos, finding, optimizing and promoting high quality photos and writing and managing blog posts, social media posts and press releases.
This article just touches the surface of all that is included in the work of search engine optimization. If you are interested in learning more about search engine optimization, there is a lot of helpful information you can find online. If you are considering hiring an agency to do SEO for your business, you should contact a web marketing company for more information.
One of the reasons that Search Engine Optimization or SEO is sometimes hard to understand and define is that it can mean different things to different people. Further, the field of SEO is relatively new and it is not a standard area of study for school students (though for many, it certainly should be).
Another thing that makes SEO especially challenging (and exciting) is that it is a dynamic field that changes frequently. Despite the ongoing changes and updates that impact the world of SEO, there are still some long lasting aspects of the field that make understanding it a bit easier.
Search Engine Optimization describes a wide variety of practices used to help make websites fare better in the search engines. With literally millions of web pages to sort through in a matter of milliseconds, how do search engines like Google or Bing work to best rank websites following your search query? If I understood and could clearly explain every aspect of this I'd not only be very smart but also very rich... however I do understand a considerable amount about it, and that involves my work as an SEO.
While the process of SEO is multifaceted, some of the key practices involved in search engine optimization include the following:
- Competitor analysis to understand the competitive landscape and identify weak areas (AKA areas of opportunity)
- Keyword research and analysis
- Web page optimization using best keywords and keyword phrases (important here to be familiar with HTML and understand terms like meta tags, page titles, descriptions, anchor text, etc.)
- Link building through quality content creation and publication and legitimate web partnerships and directories
As search engine rankings improve and website traffic increases, SEO-related maintenance work continues to be needed indefinitely. This SEO maintenance work includes things like:
- Regular keyword phrase research
- Quality article research and writing (with keywords and links) along with article publishing and promoting
- New and fresh web page content that is optimized
- Website maintenance including website structure updates and changes
- A continued focus on link building strategy
- Daily posts with promotion on relevant social media sites
Sometimes SEO also involves launching pay per click ad campaigns (also known as PPC ads) or Facebook ads. SEO can also include creating, optimizing and promoting online videos, finding, optimizing and promoting high quality photos and writing and managing blog posts, social media posts and press releases.
This article just touches the surface of all that is included in the work of search engine optimization. If you are interested in learning more about search engine optimization, there is a lot of helpful information you can find online. If you are considering hiring an agency to do SEO for your business, you should contact a web marketing company for more information.
Diane Watts Roy Ph.D. is an seo, market researcher, copywriter
and web marketing consultant with Honeywick, a software development and web marketing firm
based in Louisville, Kentucky. If you are interested in web marketing
services or search engine optimization for your business, and want to
learn more about your options, check out Honeywick for a free estimate
and additional information.
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