Search engines evolve continuously. If you want to make an impact
on the search engine spiders and increase your place on the SERPs, it
is important that you evolve with them. 2012 saw a whole lot of change
in the SEO scenario. In fact, Google made the most number of changes to
its search algorithms in 2012 when compared to any other year since its
inception.
2013 is also very likely to see a lot of changing trends. Although no SEO expert can exactly gauge these trends, an experienced online marketing company can make robust predictions that are most likely to come true.
Follow the Google 2012 Search Engine Optimization Starter Guide
The best place to start is the guide published by Google. The guide includes optimisation tips for content, titles, tags, site structure, navigation, URL structure, anchor texts and almost every other aspect related to SEO. Spend some time reading and understanding the guide so that you can implement precise optimisation techniques.
Go mobile
Smart phones and other Internet enabled handheld devices are going to dominate the market. So, it is only pertinent that you optimise your website for smaller screens. A responsive website is your best bet.
Besides this, you can also build optimised mobile apps, include call of action statements that are specific to the location, residence, local mindsets and easy to use customer service features such as Click to Call.
Mobile compatibility is going to be a basic prerequisite for website optimisation in 2013.
Bank on social media
The role of social media is going to get bigger and stronger. Blogging, sharing content on social media platforms and optimising videos on YouTube can pay high dividends. Social media is going to be one of the prime spots for customers to research products.
So, by making your presence felt on social media, you can encourage viral marketing, which not only promotes your brand among target traffic, but also strengthens optimisation.
Go local
Local search optimisation is one very important trend that is surely going to catch up.
This involves listing your business in local directories, Google Places and other localised online portals. Provide all information about your business along with videos and pictures.
Enhance the data by including business categories, links to websites, working hours, product description, offers, discounts and other details. Also, create local landing pages and include them in map listings.
In addition, some of the other popular trends that an experienced online marketing company would recommend include creating high quality organic backlinks, implementing on site SEO strategies and adopting storytelling approach to marketing. Optimise on them and earn huge dividends.
2013 is also very likely to see a lot of changing trends. Although no SEO expert can exactly gauge these trends, an experienced online marketing company can make robust predictions that are most likely to come true.
Follow the Google 2012 Search Engine Optimization Starter Guide
The best place to start is the guide published by Google. The guide includes optimisation tips for content, titles, tags, site structure, navigation, URL structure, anchor texts and almost every other aspect related to SEO. Spend some time reading and understanding the guide so that you can implement precise optimisation techniques.
Go mobile
Smart phones and other Internet enabled handheld devices are going to dominate the market. So, it is only pertinent that you optimise your website for smaller screens. A responsive website is your best bet.
Besides this, you can also build optimised mobile apps, include call of action statements that are specific to the location, residence, local mindsets and easy to use customer service features such as Click to Call.
Mobile compatibility is going to be a basic prerequisite for website optimisation in 2013.
Bank on social media
The role of social media is going to get bigger and stronger. Blogging, sharing content on social media platforms and optimising videos on YouTube can pay high dividends. Social media is going to be one of the prime spots for customers to research products.
So, by making your presence felt on social media, you can encourage viral marketing, which not only promotes your brand among target traffic, but also strengthens optimisation.
Go local
Local search optimisation is one very important trend that is surely going to catch up.
This involves listing your business in local directories, Google Places and other localised online portals. Provide all information about your business along with videos and pictures.
Enhance the data by including business categories, links to websites, working hours, product description, offers, discounts and other details. Also, create local landing pages and include them in map listings.
In addition, some of the other popular trends that an experienced online marketing company would recommend include creating high quality organic backlinks, implementing on site SEO strategies and adopting storytelling approach to marketing. Optimise on them and earn huge dividends.
If you want to know more about SEO or web design, then Born4Digital Ltd a specialist company for SEO Bournemouth and Web Design can help you with your businesses online needs.
Article Source:
http://EzineArticles.com/?expert=James_Mallorie
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